Maker - Studebaker

In 1953 Raymond Loewy’s Studebakers caused a sensation with the buying public, owing nothing to any other American-designed car on the market. By 1955 the original clean lines had been somewhat compromised by liberal applications of chrome, notably the front...

The Dictator name was first introduced in 1928 with the implication that Studebaker’s excellent car ‘dictated the standard for others to follow’. However, by 1937 the name had rather more sinister implications and from 1938 the Commander name was adopted....

Studebaker entered the automotive business in 1902 with an electric vehicle designed by Thomas Alva Edison and in 1904 with gasoline vehicles, all sold under the name 'Studebaker Automobile Company.' Over the next 3 decades, the company established an enviable...

Raymond Loewy’s early work can be seen in the fabulous Land Cruiser and it heralded many years of design influence not only with Studebaker but in everything from automotive design to Coca-Cola bottles.