1954 Mercury Monterey 2-Dr Convertible
Mercury’s big news for 1954 was its first new engine since 1939. The short block V8 shared some components with Ford and Lincoln units and ensured that Mercury was well up in the performance stakes. Front ball-joint suspension was new and followed Lincoln practice. Bodywork was a development of the design introduced in 1952 with revised front and rear bumpers and grille as well as new side trim. Inside the dash was new and more luxurious materials were used for seat and door facings.The Monterey Sport Custom Convertible sold for just over $2,500 and nearly 8,000 examples found buyers.